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Frequently Asked Questions

When an agency is creating a campaign, can they know a priori the approximate cost of that campaign?
With high accuracy: the cost of each impact is saved for each client, depending on the commercial conditions agreed, so that in selecting the wanted number of impacts the PGP itself gives information on the cost of the campaign in the course of its creation.
How can you know if the impacts are on unique users or there have been repetitions?
That is precisely the PGP platform’s main function. It is in charge of sending the message to users as many times as wanted. Since the operator’s net identifies the user who phones, if the platform sees that the user has received the content and should not be repeated, the content will not be sent, but, rather, sent a different content or nothing else. This will be determinated by the PGP, depending on the campaign.
If not all network operators have the service, will the efficiency be lower?
No. Campaigns are launched for a target based on a group of mobile users of one, two or more network operators. Since the aim is to achieve a specific number of impacts on a specific target with certain characterists, impacts will be made if this target is covered by some network operators.
How can I know the number of impacts? Is there any statistic tool?
In this service, no statistics are needed, for the exact number of times the specific content is sent is what is measured. There are no “measuring tools”. The own system gives exact information about the time, content and to whom the content has been created. This is presented in the results.
Which results from the campaign offers the PGP platform?
The platform presents clear reports on the impacts obtained by dates and geographical areas, in order that advertisers can modify immediately their campaigns according to the results obtained so far.
Do you need to contract an audio recording studio to generate publitonos?
No, if the content is simple and offer-demand based. For this kind of content, the own platform offers an easy tool for the generation of publitonos (authentic sound files) based on text which is introduced in a box and includes an option to choose the voice (male or female) from a comprehensive catalogue of previously taped voiceover actors.
Which are the characteristics of a publitono?
A publitono is a commercial break in wav or mp3 format with a duration between 5 and 15 seconds and no need to be stereo. CPM Telecom provides help to its clients in order to obtain the best results to produce the most adequate publitono for each campaign.
Can a virtual mobile operator offer the service Publitono to its subscribers?
In order to activate the service Publitono it is necessary that the network operator has the service Publitono or that allows the integration with its network, so that the MVNO can have it. CPM Telecom has experience in these cases and offers help to any MVNO to obtain it.
Do you need to pay to use the PGP platform?
No. The platform is a free service that CPM Telecom offers to its clients, both agencies and advertisers. To have access to this platform, you only have to register to obtain a login and an access password.
Are there any technical requirements in order that an agency can use the service? Does the agency have to make any investment?
No. The platform can be used with any browser, either with Explorer, Firefox, Opera, etc. For this, you do not need anything else but a computer connected to Internet.
The platform allows the access to both agencies and advertisers. Does this mean that agencies have the same commercial treatment as advertisers?
No. Different levels of capacities are established for each kind of user (agency, advertiser, network operators). For example, advertisers will see the campaigns of their brands and products, but agencies will see the campaigns of their clients with each of their brands.
If a subscriber of the Publitono service phones somebody who has the ring back tones service on, will the former still listen to the publitono?
Yes, since it is a service which is listened by the caller before the dial tone in the other extreme begins. Therefore, both tones will be heard, but one after the other.
And if I phone from another country, will this service generate an increase in my bills?
No, since the duration of the call is not taken into account until the phone is picked up in the other extreme.
So when I make missed calls, will I listen to advertising?
Yes, but the system will detect that missed calls are been made, and, hence, will stop inserting ads when another call is made to the same number.
Can the service be instantly disactivated?
Yes, by means of an easy combination of keys.
Is it necessary to have specific terminals or download a software to have Publitono?
No, certainly not. All terminals in the market, even the oldest, can have Publitono.
Does Publitono work in video calls?
It will work when the number of users making video-calls increases and when advertisers prepare adequate video-publitonos.
Is there any conflict with other services contracted, such as the voicemail, ring back tones, and so on?
No, Publitono is compatible with any other service.
What if a user wants to also receive other kind of contents in this space, as for example, the weathercast, the traffic, and so on?
It is perfectly valid. Some network operators will also offer this possibility.
As an advertiser, can I have any kind of interactivity in messages in order to send more information to users who show interest after listening at them?
The system allows the creation of contents with questions asking the user if s/he wants to receive more information, with the possibility of answering orally. The system recognizes the answer and proceeds with what corresponds(send a SMS, MMS, generate a report, and so on).