Publitono

The concept “publitono” identifies content prepared to be listened during the waiting of a phone call. Its duration is short, usually between 5 and 15 seconds.

A specific audible content, once digitalized, is a specific format file which is usually compressed. In the case of a “publitono”, it is a file which would not make sense if it did not have associated an advertising campaign with its time planning, its calendar and its associated target.

CPM TELECOM identifies the commercial breaks that manages, creates, distributes and emit as “publitonos”.

CPM TELECOM uses the operators’ intelligent network to offer a new advertising channel PUBLITONO. The objective of the service is to spread advertising messages in the waiting time in which a phone call is made. That time slot becomes an income generation tool for advertisers, operators and subscribers of the service..

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CPM Telecom manages with mobile operators the transfer of data and advertising messages by means of their network. CPM’s system integrated in the network (Media Server) inserts advertising messages to the callers’ mobile while they wait to be answered. The user registered to the service PUBLITONO receives advertising messages according to the planning established by the media agencies of the PGP platform.

PUBLITONO is an optional service. Any user can contract the service with no additional cost. It is based on permission marketing: the content is previously selected by the user. Therefore, the service enables the segmentation of users, which leads to more personalised and specific advertising messages. Furthermore, the user receives a reward for receiving advertising, by points, discounts, gifts, and so on. This leads to a 100% effective and direct impact.

PUBLITONO represents an extra income generation for the operator. The more advertising is contracted by PUBLITONO, the more commissions will be perceived.