Mobile Marketing

Mobile network operators have at this moment a great opportunity to become a new advertising channel with some features which highlight them:

• Their clients use an interactive personal device with great possibilities.
• They know well their clients, their preferences and their profile.

This is what highlights them in the advertising world at this moment, thanks to the technological revolution we are living: it is a unique opportunity.

These and further reasons make Publitono a powerful advertising tool, which without a network operator would not make sense. In these circumstances, all operators are developing their future strategies by analyzing how to become a great actor in this new situation.
The advertising market is going through some drastic changes in its business model, due to the fast penetration of the new technologies and the digital convergence.

The advertising saturation through classic channels, such as radio or television, is obvious. In most cases, users avoid the advertising at TV; they either distract their attention and do other things until the advertising is ended, or they tape the programmes and suppress the advertising. The audience fragmentation is a fact. Advertisers and agencies know it well. Therefore, the appearance of new formal communication is essential. This proves the mobiles’ crucial role.

The mobile telephony sector in Spain has experienced a high growth in the last couple of years. Mobiles have become the high potential key elements to approach to clients, since 9 out of 10 people have a mobile. There are more than 42 millions lines contracted and, what is more, nowadays it is easy to find people with two mobile terminals.

The fact of also being an element for personal use gives evidence of the importance of the channel to communicate directly and univocal to the person.

TO PUT MEDIA EFFECTIVE DATA (percentage of the results, effectiveness, and so on,..)