Operators

CPM Telecom has created and developed a new business model based on a commercial and technic process, in which advertising messages are inserted to the caller's phone while s/he waits to the calling part to answer.

The content consists on advertising  received as music or voice. If it is a video-call, then the user receives images, music and voice.

The advantages for network operators are important since with no CAPEX nor OPEX increases, they can:

• Significantly increase ARPU
• Build Customer Loyalty.
• Be considered as a dinamic and innovated operator.
• Contribute value to its clients.

The importance of mobile marketing will increase more and more, and advertisers will use this channel  as a priority, due to the means capacity as a direct channel to the user with no mistaken measurable impacts.

CPM Telecom follows a revenue-share model which allows network operators to not make investments, but to generate income. CPM Telecom provides the technical means to offer the service to operators' clients, always under the permission marketing model.

PGP platform is the tool which allows agencies a "near on line" follow up of their campaigns thanks to the part of the platform installed in the operators' own services network.