The U.S. mobile marketing, driven by Spanish technology

el Periódico Newspaper -November 12th 2009 (Spanish)

Negocio & Estilo de Vida Newspaper -November 6th 2009 (Spanish)

Expansión Newspaper -October 16th 2009 (Spanish)

Diari Avui Newspaper -October 16th 2009 (Catalan)

Press release:

CPM Telecom obtains the exclusive and the patent of Ring Back Tone Advertising for the entire U.S. market.

Following up the celebration of the important fair "CTIA Wireless I.T. & Entertainment 2009" which took place in San Diego (California), the Spanish company CPM Telecom and the American RingPlus, -company which has the RBT Advertising patent at the U.S.-, announce an agreement to provide mobile marketing solutions by means of CPM Telecom's multi-service platform.

Thanks to the agreement achieved by both companies, CPM Telecom will follow RingPlus along the next couple of years, in the implantation and development of RBT Advertising projects in the U.S. The first step they will take together will be to consolidate the agreements initiated with the main American operators, advertisers and advertising agencies.

This agreement will enable RingPlus to offer mobile advertising services to the different operators and, by extension, to its millions of users, by using the mobile as the only device.

Along the next couple of months, the role of CPM Telecom will be crucial to achieve these objectives, since any implantation and development of projects on mobile advertising in the U.S. will be organised through CPM Telecom's PGP multi-service platform, leading this company to ensure the planning and development of different advertising actions over millions of users.

Among the different advertising products which CPM Telecom's multi-service platform offers, it stands out the messaging service (SMS/MMS) and the mobile internet (management of portals for mobiles), although the star product is undoubtedly the RBT Advertising, the only voice service that is inserted while the phone call is being made -in other words, to replace the ring tone needed to connect with another user for an advertisement. This product enables, if the user wants, a high level of interactivity between the user itself and the advertiser (advertising brand or company).

Furthermore, the degree of sophistication of the RBT Advertising service is so high that it allows the planning of advertising campaigns through geo-location, that is, to send advertisement depending on the location of the user. For instance, an advertisement of a shopping mall can be sent to a user who is at that moment in that specific place or nearby.

As the CEO of CPM Telecom, Enric Cabestany, points out, "the decisive factor to conclude this important agreement in the long term has been to provide a unique platform in the world which is implanted in the Operators' network, and which allows to manage and provide RBT Advertising services, messaging and mobile internet at a time and nearly in real-time".

CPM Telecom, start-up in 2006, is a cutting-edge enterprise dedicated to technology, consultancy and business in the field of marketing and mobile advertising. Its focus is and will be to provide integral and customized solutions to operators, advertisers and other stakeholders. This company counts on a wide expertise in all the matters related to marketing and telecommunications. Moreover, it counts on wide financial resources, backed by its group of shareholders.

For more information, you can contact Matías Palomo. Telephone: 93.513.28.26 - www.cpmtelecom.com.