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Agencies

The advertising content can be aimed at two very distinctive aspects for the kind of message is sent. There is a distinction between offers and advertising.

Offers have a specific value, material, specification of discounts. Offers and promotions take place in specific periods and places, while advertising in this space is oriented to generate a brand image, to build customer loyalty without contributing a specific economic value.

The media agencies have with Publitono an easy service to channel its media campaigns. The PGP platform enables any agency that registers to CPM to have access with a login and password to all its functionalities. Media agencies will be able to have access to all their advertisers.

The process is very simple:

Creation of a campaign: the most adequate time slot is chosen, together with the days of the week and duration with the beginning and ending date of the campaign. According to the kind of media, the agency will fill in the box with the number of impacts which wants to be obtained. Next, there will be another screen for the target selection that the agency wants: they will select the profiles, geographical areas, age, and so on. The agency will then see the result of that filter and the number of subscribers that correspond with those characteristics. Next, the system will enable to select the audio file of the campaign; the agency will uploaded to the server and the process is already finished. It is really easy:

  1. Campaign creation: initial and ending dates are selected.
  2. Selection of the adequate target: age, geographical area, profile, and so on.
  3. Introduction of the number of impacts that is wanted during the campaign.
  4. Selection of the campaign’s audio file
  5. Campaign created.

That easy. Now you can see a list with all your agency’s campaigns.

Likewise, at any moment you can see how “the campaign is going on”. You can connect at any time and select from the list of campaigns the one you want and, next, the data of the impacts obtained appear together with the distribution graphics by days, hours, geographical areas and so on.