Advertisers

Advertisers will follow a similar process to the agencies’, with the only difference that advertisers can have access to their brands and products’ campaigns.

The media agencies have with Publitono a service which is easy to channel their media campaigns. The PGP platform allows any kind of agency that registers to CPM to have access by means of a login and a password to all its functionalities. A media agency will be able to access to the campaigns of all of its advertisers.

The process is very simple:

Creation of a campaign: the most adequate time slot is chosen, for the days of the week and duration with the initial and final date of the campaign. According to the kind of media, the agency will fill in the box with the number of impacts that the agency wants to achieve. Next, appear another screen for the selection of the target: selection of the profiles, age, geographical areas, and so on. By this filter, the agency will see the number of subscribers that correspond with those characteristics. Next, the system will ask to select the campaign’s audio file, which will be uploaded to the server and then the process will be finished. It is very easy:

1. Creation of the campaign: selection of the initial and final dates.
2. Selection of the adequate target: age, profile, geographical area, and so on.
3. Introduction of the number of impacts that is wanted during the campaign.
4. Selection of the campaign’s audio file.
5. Campaign created.

That easy. Advertiser can now see the list of all their brands and products’ campaigns.