Agencies & Advertisers

More than 10% of the time we spend on the mobile is wasted by listening at boring ring tones until the caller part picks up the phone. For a user this means a waiting time of more than three hours a year during which we do not anything worth it and it is, further, boring!

CPM TELECOM has changed this with its service PUBLITONO.

Publitono is a new innovative and non-intrusive advertising channel which allows advertisers to measure the indicators they need to know the degree of success of their advertising campaigns.
The use of telecommunications favours that new ideas as PUBLITONO can be a perfect advertising tool.

The service offers advertising messages adapted to the listener’s profile (who is, in short, the one

who phones and receives its subsequent discounts) during the waiting time in which a phone call is made. The time slot becomes an income generation tool for advertisers, operators and the users registered to the service.

CPM TELECOM, as a member of MMA (Mobile Marketing Association), strictly the behaviour codes which have been established.

Therefore, the users registered to this service receive advertising, specially offers and promotions, adapted to their profiles and interests, which can be changed any moment they want via the operator’s web.

For the advertiser, Publitono enables to measure the degree of interest in the product or the service advertised since it allows to whom listens at it to ask for more information. The advertiser can, as from the detected answer, generate more information to that interested user on a service or product, by using other channels for mobiles such as SMS, MMS, Advergaming, WAP, and so on.
The PGP platform, on which the agency works, allows not only to manage the channel Publitono, but also to do a media planning for mobiles and follow the global campaign with the same tool.